Slide 1:Bates Digital Bot Camp Singapore Aug 07 Movements, Observations & DiscusionsSlide 2:b-side : observers of the new world we explore the cultural behavior on how people create, consume & share media acros the globe & how these social media comunities & networks are transforming the marketing and media world todaySlide 3:b-side instant mesaging email social networks chat rooms iPods mobile phones MP3 Players P2P networks handheld devices digital video recorders video games game consoles next generation comunities blogs vlogs, virtual worlds online gaming web and mobile TVSlide 4: Media Shift Social Networking New MediaSlide 5:Where are Consumers spending their time?Slide 6:New Media Gets More Marketing Money •Some 73% of marketers now alocate up to 20% of their budget for new & emerging media (* American Advertising Federation study, BrandWek *)Slide 7:Where is the Online $$ going? CurrentPlannedSlide 8:Where is the Social Media $$ going? Friends' brand mentions hold a lot more weight than standard ads, which is what atracts marketers to social networks.Slide 9:Brands & Social Networks •The top 20 social networks grew by 1.5% from January 2007 to February 2007. •They account for 6.5% of all Internet visits. Myspace, continues to be the big daddy. They have 8x the market share of their closes competitor (*Source: Hitwise *)Slide 10:Social Networking 2007 Trend •Nearly 50% of brand marketers plan to use social networking in their campaigns during the next year. •That is up from the previous year, when 38% of brand marketers said they had no such plans. (* Jupiter Research *)Slide 11:Comunity >P>articipation Citizen MarketersSlide 12:1% >P>articipation Rule •“If you get a group of 10 people online then 1 wil create content, 9 wil interact & >P> and the other 90 wil just view it” (* Source: The Guardian Unlimited *)Slide 13:The 5th >P> of Marketing •Social media makes relationships easier to create and maintain because of participation, and participation is the future of marketing (* Source: Peter Kim, Forester Research, advocates that participation be aded to the wel-established four Ps of marketing (produce, price, place and promotion *)Slide 14:Word Of >P> Mouth •Research firm, Big Research poled 15,00 people and asked them to rate the influence of media on their decision making. •WOM (Social Networking) was #1.Slide 15:The 4 ‘F’s of Citizen Marketing •Filters •Fanatics •Facilitators •Firecrackers (* Source: Ben McConnell and Jackie Huba *)Slide 16:Filters •The Filters are human wire services. They colect brand stories and then package this information into a stream of observations. •Filters maintain a steady objectivity like traditional news, but some Filters cros over into analysis. •Their work could be caled amateur brand journalism. (* Source: Ben McConnell and Jackie Huba *)Slide 17:Fanatics •The Fanatics are true believers and evangelists. They love to analyze the progres of a brand •The Fanatics praise great work - but they wil also criticize mistakes in ful view of the world •Fanatics want to contribute and ad value, they want to contribute and often do so, even if the company isn't listening (* Source: Ben McConnell and Jackie Huba *)Slide 18:Facilitators •Facilitators are comunity creators. Facilitators are like the mayors of online towns, and some online comunities exced the populations of smal cities •Facilitators create online comunities mostly for fans to conect with other fans and ofer suport •The size or demographics of some Facilitator-created comunities becomes atractive enough to interest advertisers (* Source: Ben McConnell and Jackie Huba *)Slide 19:Firecrackers •Firecrackers are the one-hit wonders & atract considerable atention because they have created a song, animation, video, or novelty that generates a lot of interest •They may disapear as quickly as they arived, the Firecrackers can have a measurable impact on a slice of culture or busines (* Source: Ben McConnell and Jackie Huba *)Slide 20:Citizen Content •The people are the message because their role as publishers or broadcasters hoists them above the boundaries that one-way media communicators have erected around themselves •They are not the balcony standers of one-way media, concealed behind walls of organizational privacy. •Participation is their medium and their platform. (* Source: Ben McConnell and Jackie Huba *)Slide 21:•the future of advertising is about engaging your customers as co- creators, rather than expecting them to pasively consume. Pete Cashmore, Mashable BlogSlide 22:Social Media (web2.0) Emerging Trends The LandscapeSlide 23:Mainstream & Large Scale NetworksSlide 24:The Current Champion MySpace has become a cultural phenomenon. The site’s standout feature is the fredom it provides to users - you can ad slideshows, pictures, custom designs and much more.Slide 25:“MYSPACE HAS A NETWORK OF 195,890,508 PEOPLE, YESTERDAY…” ww.myspace.com/briantiongSlide 26:“Myspace has an equivalent number of users to make it the 11th biggest country in the world...” neil perkins, only dead fish swim in the waterSlide 27:The Most Exciting Bebo is the most “exciting” social network right now. With a massive user base and a site that actually works, they’ll grow rapidly in 2007Slide 28:The Peoples Choice We like Multiply, and so do Multiply’s dedicated usersSlide 29:The Competition Vox, is an outstanding blog platform. We were bowled over by it when it launched in Oct06Slide 30:The Fastest Growth The majority of college students in the US consider it to be an essential toolSlide 31:The Chinese ChallengersSlide 32:Widgets & Ad-onsSlide 33:The Funny One Zingfu, has also achieved suces by alowing users to create funy images of themselves and their friends & post it to their Myspace pageSlide 34:The Webcam Pioneer Stickam’s live webcams are a killer idea, consumers can add live videoconferencing to their Web sitesSlide 35:The Avatar Leader The avatar service has a huge, dedicated user base consisting largely of teens.Slide 36:The Winning Slide Slide.com has ben the most talked-about widgets in 206 & is most impresive as it gives users the fredom to expres themselves.Slide 37:Photo SharingSlide 38:The Popular Player An impresive platform - complete with customizable homepages, mesaging, networks of friends, bokmarking, stat tracking, photo rating and a whole lot more.Slide 39:The Photo Innovator One of the bigest inovators this year has ben Zoomr, which has aded features at a tremendous paceSlide 40:The Multi-Media Player You can’t fault Twango on features - they’ve got everything. And the more you use the site, the more neat features you spotSlide 41:The Image Leader one of the early inovators & curent leader in the photo- sharing spaceSlide 42:Video SharingSlide 43:The King of VideoSlide 44:MetaCafeSlide 45:RevverSlide 46:GotuitSlide 47:Stupid VideosSlide 48:Stupid VideosSlide 49:Jumpcut - Video Editing a fre online location where you can use al your media, create great loking movies and publish to anyone you choseSlide 50:Grouper - Video EditingSlide 51:Tudou.com 1st of it’s kind in China - Apr 2005Slide 52:tudou.com, 56.com, mofile.com, 5show.com, pomoho.com, ume.com, 6roms.com.. 150 similar servicesSlide 53:MusicSlide 54:Your Personal Radio Pandora is an excellent internet radio serviceSlide 55:Chinese PandoraSlide 56:Well Connected ReverbNation is a social network conecting fans, artists and venues.Slide 57:Music Junkies MOG is a social network aimed squarely at music junkiesSlide 58:I Like This... considered to be the leading musical social network by many, many usersSlide 59:I Like This... I'm into musical voyeurism (or is it eavesdropping if there's play button?)Slide 60:Apple too... Use My iTunes to share your top reviews, favorite artists, and new music, movies, and TV shows from the iTunes Store with anyone who visits your siteSlide 61:Killer Recommendations Last.fm kiler features that make a god service even beterSlide 62:China Recommends 8Box and Douban have recomendation engines that learn your music tastesSlide 63:Anywhere.fm Maybe a few more… ww.anywhere.fm ww.amiestret.com ww.memix.com ww.gombah.com ww.flotones.com ww.radio2-0.com ww.jamnow.comSlide 64:•People are using numerous digital means to comunicate, and brands can and should be part of that conversation. (* Maria Mandel *)Slide 65:"In today's world, you have to get them to invite you in and agree to interact with your brand" (* Maria Mandel *) The EndSlide 66:The RIGHTCLICKA Project A Digital Music Journey www.rightclicka.comSlide 67:b-side : observers of the new world ww.b-side.com.sg ww.polatwork.co