Slide 1: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 1 The 3 S’s of Web 2.0: Simple, Stupid Software Presentation | Web 2.0 Experience | Internet World Tuesday, 01 May 2007 | Earls Court, London Ian Smith CEO Xceliant LimitedSlide 2: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 2 Enabling Users as Programmers • Web 2.0 is all about online user collaboration. • User collaboration needs simple tools. • Simple IT is key to enabling users as programmers. • So, what is Simple IT? • What enables users to become programmers? Slide 3: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 3 Simple IT • Web-native – no software on local user PCs. • On-demand – no on-premises IT systems. • One database – on-demand, multiple web applications. • Intuitive application design and publishing tools. • Simple 3-tier architecture: • Web Browser – PC and Mobile. • Business Logic and Web Server. • Database Server.Slide 4: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 4 Users as Programmers • The tools: • Intuitive Design Editor – WYSIWYG. • Intuitive Forms Editor – Prebuilt Database Field Mapping. • Community Server • On-demand Business Logic and Database Server. • Must be as easy to use as Microsoft Office. • Drag-and-drop visual design – no HTML, no SQL. • Replaces spreadsheets – as a collaborative web application. Slide 5: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 5 Users as Programmers • The tools: • Intuitive Design Editor – WYSIWYG. Title The text is entered into this box and visually placed and sized on the screen, using the mouse.Slide 6: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 6 Users as Programmers • The tools: • Intuitive Forms Editor – WYSIWYG. Name Position Comments submit Question? Answer 1 Answer 2 Answer 3 pre-built database fields pre-built design templates pre-built response forms Slide 7: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 7 Users as Programmers • The tools: • Community Server (Forums, Blogs).Slide 8: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 8 Why? • Eliminate the costs and inertia of IT. • Focus on time-critical applications. • What’s time-critical? • Answer: Sales and Marketing Applications. Slide 9: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 9 Web 2.0 Sales and Marketing Apps • Sales Microsites: • Generate one-to-many, many-to-many and one-to-one webs. • Extend print media advertising and SMS advertising to landing pages. • Create a sales microsite and interactive form like a PowerPoint slide. • Speed publishing advantage. • Life of a fly. • Iterate to maximise user experience – fast loop, no IT dependencies. Slide 10: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 10 Web 2.0 Sales and Marketing Apps • Social Networks: • Create democratic, interactive publishing platform. • Business, creative and consumer users. • E-Petitions, Forums and Blogs. • Integrate with Sales Microsites for ‘Consumer Voice’. • Private business-social networks – secure IM. • Web2Mobile enabled – reach new markets (14-24 years old).Slide 11: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 11 Web 2.0 Sales and Marketing Apps • Sales Microsite | Social Network Software-as-a-Service (SaaS) Digital Marketing Engine Design Editor .NET Platform DBMA Methodology Community Server Analytics Engine Creative Users DesignBuild Measure Analyse DB M A DBMA : Web 2.0 Closed-loop Iterative Methodology time advantage 12 3 4 Marketing Network Rapid Microsite Design Templates Design Guidelines Mobile Web TV | Print MediaSlide 12: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 12 Agency Network Agency 1 Design Editor Community Server Agency n Client BusinessesConsumers Marketers Retailers    Secure Network : Trusted Messaging and Forums   Platform Blogs, V-Blogs Forums, e-Petitions and Polls Podcasts Secure IM Web 2.0 Sales and Marketing Apps • Community ServerSlide 13: © Copyright 2007. All rights reserved. Xceliant Limited. Presentation : The 3 S’s of Web 2.0 | 13 Xceliant Limited Ian Smith Unit 1, 57 Frederick Street m: +44.7785.264.957 Jewellery Quarter e: ian.smith@xceliant.com Birmingham B1 3HS 9-10 St Andrew Square t : +44.131.718.6056 Edinburgh EH2 2AF f : +44.131.718.6100 w : www.simpleweb.net Contact